1 / 2 / 3 / 4	Osram lighting Osram lighting was looking to put touch screen kiosks into superstores throughout London. The intention was to educate people into intelligent lighting. It was understood through research, that people buy lighting only when they need to, and that they very rarely put any thought into how they do it. The kiosk showed different room settings with hot spots that opened pop-ups with technical data on the bulbs and strategic reasons for using that bulb. It also linked to a screen with costs.