1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10	The Design Laboratory The Design Laboratory is a Central Saint Martin's initiative. A self funding design and creative company that employs elite students from CSM. This was possibly the most flattering project we have had the opportunity to work on. The brief was to create a brand based around the proposition of 'blue sky thinking'. We structured the brand around inane objects that are recognisable as interesting abstract shapes when seen looking up. The overall effect was a fresh abstract feel that left people thinking. To find out more and to see the brand in situ go to The Design Laboratories web site.