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Mobily
Last year we had the opportunity to pitch against some of the world's largest agencies. After a lot of hard work we were awarded the project that was great to work on.
The project was to brand a new telecom in the Middle East that was mostly targeting the youth market. The brand is simple, clean and elegant. We used fresh light colours to help give the band a cool feeling. The shapes within the mark have been reflected in the store interiors.