Our design philosophy We have a very clear philosophy. We believe that we are only ever as good as our last design or branding project, and that our reputation relies on this. Design can often seem like an expensive service, especially branding if it's done properly. Too often these days, design companies will win a branding project and, once they have the project, under deliver. Good design will cost, but not the earth, and it should always be tracked to be able to show where your money has gone. Another thing to be aware of is design companies claiming they have produced work that they haven't created. All too often a company will show a client list that they as a company didn't do or any of their staff. What they often do is use a freelancer at some point in the past and then claim that all of their past clients are then theirs, they seem to think that they have an automatic right to their design work.